Sex has become a commodity. It denotes power, influence and high status. Evolutionarily sex or reproduction along with survival carries genes and lineage from one generation to the next. The millions of brains among today's digital society have yet to fundamentally adapt to technologies that diminish the value of humanity's survival and replication traits that have reduced many common threats to our lineage.
Condoms allow the exchange of sex to occur at an exponential rate with fewer consequences. These 20th century technologies have diminished the power of sex's value toward reproduction but the human brain fails to evolve fast enough to adapt. Psychologically sex is as powerful 5000 years ago as it is today. The rate of exchange for sex has drastically increased with the introduction of a medium, condoms, of trade.